Wednesday, January 29, 2014

Two Hundred Dollars and Determination

Sometime last December, I watched a video posted by Monica Lee of Smart Creative Women (I get her newsletters). I find that listening to other creative women keeps me moving forward. But I struggle with the business end of things and it helps for me to tune in to Monica's podcasts or videos.

That particular day, Monica had Susan Petersen and as I listened, I found myself looking up Susan's website and wanting to know more about her and her line of products. Here's what I found.

Susan actually sewed the very first moccasin out of scrap leather she bought from yard sales because she was frustrated with baby shoes that wouldn't stay on her baby's feet! Her second baby was her shoe tester and it wasn't long before she came up with moccasins that didn't slip off. She then wanted to start a business but she didn't have extra funds to start it with. She approached her brother who was in the windows installation business and she asked for the old windows that he had replaced. She then spent one summer removing the glass and screws and saving the aluminum frames which she then sold and got two hundred dollars for. Armed with two hundred dollars, no business degree, but instead what Monica called an "intuitive business strategy," Susan started her business.

It didn't take long before her business really took off with celebrity babies even making it to her client list. Susan's company is called Freshly Picked and you can find her on Facebook as well. I truly admire her determination to start her own business, to begin with no capital but to have the willingness to do what needed to be done.

Needless to say, I sent her an email that December telling her how I loved her work and if I could feature them on this blog. I wasn't exactly expecting her to reply right away, but she did! 

Susan was recently on Shark Tank and I suspect we'll be seeing even more of her and these adorable moccasins soon.

Now here's the fun part! When I got in touch with Susan about featuring her on this blog, she mentioned that if I wanted to do a giveaway, I could. She provided me with the person to contact and though I wasn't planning to really do one at first, I felt this is a product that should be shared.

Susan's love for her family, her work, and even the people who work with her (you can't help seeing it on her blog and FB pages) seems to be the driving force behind her business. Whenever I see photos of babies and toddlers wearing the moccs, they just make me smile. So when it came time to finally sit and work on this blog post, I knew I was going to do the giveaway.

Here's how it works. All you have to do is leave a comment after reading this post. Please comment only once. I will assign a number for every comment that's posted and use to pick the winner. The moccs come in children's sizes 1-10. The moccs will be made only after the winner has chosen the color and size so it'll take 10-15 business days to ship. I can only have one winner and Freshly Picked can only ship within the Unites States for giveaways. The giveaway ends on Friday, 12 noon EST.

I hope you enter--the moccs are really adorable!

Meanwhile, here is video I mentioned at the start of this post. I hope you too will be inspired by Susan.